“I’m in your town. I’d love to meet you. Send your Lux wrapper to ‘LUX SHRIYA COME HOMW’ PO BOX 3904, GURGAON, HPO, MUMBAI- Shriya Saran”.
This is the message that has been hitting the mobile phones of Vodaphone users. This is a promotion started by Lux by campaigning through Vodaphone. And Shriya has been ‘open’ with the winners. She is coming to their homes and surprising. She is spending time with them and hence it’s creating interest among Lux consumers and also Shriya fans.
The photographs relating to winners with Shriya are being published in News Papers very frequently to inspire public.
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